Welcome to Frank Smith Toyota!

Our "Son Buena Gente" Mission  

It all began in 1966 in Elsa, Texas with one employee (Frank Smith), one Toyota Corona and the clear understanding of the importance of customer satisfaction. Now, Over 45 years and 200 employees later, Frank Smith Toyota Scion has become the #1 Toyota New car retailer in the Rio Grande Valley.  

Frank Smith's son Roland Smith continues in  the family tradition as every one of our employees understand that when it comes to shopping for your very first, or next, vehicle or service needs, you have many choices where you can take your business.  We owe all of our success to the loyal patronage of our customers these past 45 plus years.    We built our facility with you the customer in mind: providing the very best in products, services and customer amenities in order to ensure that your experience with us is a pleasant one.  

Everything that we do, from our no-hassle sales philosophy, to vehicle service and repair that is done right the first time, to our customer friendly environment, is designed to fulfill all of your automotive needs and truly surpass your customer service expectations.   

"Son Buena Gente" (Good People) As every one of our customers is treated as a welcomed guest in our home. 

From the entire staff of Frank Smith Toyota Scion,

Thank you for giving us the opportunity to service you both now and in the future.

*Number 1 Toyota New Car Retailer per. GST region based on 2011 YTD. 

Frank Smith supports many nonprofit organizations in our community because we believe giving back and reinvesting in our community is the right thing to do. It's a long-standing tradition and one of which we are very proud.   

·  AMERICAN CANCER SOCIETY

·  BE A STAR "WIN A CAR" HIDALGO/STARR COUNTY HIGH SCHOOLS

·  BOYS & GIRLS CLUB OF MCALLEN

·  BOYS & GIRLS OF MISSION

·  BOYS & GIRLS OF PHARR

·  C.A.M.P. UNIVERSITY

·  CITY OF MCALLEN

·  CITY OF PHARR

·  CITY OF PHARR CHAMBER

·  CITY OF MISSION

·  DELTA AREA AUTISM SOCIETY

·  FRIEDKIN DISASTER RELIEF FUN

·  GIRLS SCOUTS OF GREATER OF SOUTH TEXAS

·  HIDALGO COUNTY SCHOOLS/TRACK ASSOCIATION

·  HOPE FOR HAITI'S CHILDREN

·  JUNIOR LEAGUE OF MCALLEN

·  MCALLEN HISPANIC CHAMBER OF COMMERCE

·  MAKE A WISH

·  M.D.A.

·  MISSION VOLUNTEER FIREFIGHTERS DEPT

·  MUSEUM OF SOUTH TEXAS HISTORY

·  PARKS & RECREATION BOARD

·  PHARR CRIME STOPPERS

·  PHARR FIRE DEPARTMENT

·  REGION ONE EXCUTIVE CENTER

·  RGV JUNIORS VOLLYBALL

·  SHARYLAND EDUCATION FOUNDATION

·  SHARYLAND ATHLETIC BOOSTER CLUB

·  THE LEUKEMIA & LYMPHOMA SOCIETY

·  VALLEY AUTOMOVILE DEALERS ASSOCIATION

·  THE PHARR PROFESSIONAL FIREFIGHTERS

·  VANNIE E COOK JR. PEDIATRIC CANCER FOUNDATION

·  VALLEY SYMPHONY ORCHESTRA & CHORALE

·  VALLEY AUTOMOVILE DEALERS ASSOCIATION